Assignment 6: Design Analysis (cont')

With respect to the visual principles that we have learnt in class, here’s our findings:

Fast Talk Chatline
- Unity & Contrast: Too many subjects.
Mandarins, Chinese Wordings, models, hongbao(red packets) are all over the poster.

- Visual Balance: Overcrowding.
Caused by the availability of too many subjects, causing the weigh down of the poster.

- Color: Hot, screaming contents, thrown at viewers.
The color of red and orange are attention seeking, but it also caused the eyes to be tired within a short time frame.

- Figure and Ground: Competing for attention.
The bright color background is fighting for attention over subjects in the foreground.

- Proximity: Good grouping, but too many groups.

- Continuity: Overflowed.
The wave of the background is able to achieve the effect to lead audience around the poster; however it leads to the bottom of the poster, throwing the audience off the poster. Although the mandarins are used in an attempt to stop the audience from falling out of the poster, the wave is too wide and strong to be stopped by a few small faint mandarins.

A Few Good Men
- Unity: Flowing rhythm.
The three faces of the actors are symmetrical leading the audience down the poster. The fleet of stairs with a man walking up is able to bring the audience back into the poster.

- Contrast: Composition, Value & Size.
The three faces on top of the poster compared to the one man walking up the stairs gives the composition as well as size contrast; and the use of black and white give the contrast in value.

- Visual Balance & Controlling Attention: 3 faces stepping down, 1 man walking up.
The 3 faces on the top of the poster brings the attention to the left bottom of the poster, but was brought back to the center of the poster with the fleet of stairs showing a man walking up to the center of the poster.

- Color: Black & White, with drop of Gold.
The choice of color expressed clearly what the film was about, Honor and Dignity

- Figure and Ground: “A FEW GOOD MEN”.
The choice of the color as well as the contrast in composition, size and value give a very distinct difference in the figure and ground, except for the film title at the bottom which was gold in color against a white background. To bring out the title, I proposed to have the title bigger, bolder, which will most probably make the title more visible.

- Similarity: 3 faces.
The 3 faces give the poster a symmetrical look.

- Closure: Steps.
The 3 faces stepping down from the top right of the poster to the bottom left of the poster provide the closure of the fleet of steps.